How We Elevated Remium’s Brand Identity for a Sophisticated Future
At Strong Social London, we believe that crafting a luxury brand's identity is more than just designing logos or selecting fonts – it’s about shaping a compelling narrative that resonates with the right audience. Our recent work with REMIUM, an emerging luxury eMoney services brand, perfectly exemplifies our expertise in developing high-end brand guidelines that set the tone for a premium, future-facing identity.
The Challenge
When REMIUM approached us, they were in the early stages of building a brand that would cater to high-net-worth individuals and businesses. With a clear vision of becoming a leader in the eMoney services market, their challenge was to create a brand identity that combined sophistication, trust and innovation. It was essential to craft guidelines that would lay the foundation for everything from the website to marketing materials, ensuring a seamless and cohesive brand presence across every touchpoint.
Our Approach
To bring REMIUM’s vision to life, we worked closely with the CEO and CFO to understand the brand’s core values and aspirations. We knew that every decision made in the brand’s development had to reflect their unique combination of luxury and innovation.
Collaboration with Experts – With the creative direction in place, we brought in Bexi from Curious Origins. Following the success of our work on the corporate presentation, Bexi’s expertise in design became an invaluable asset. Together, we refined the colour palette and font choices, ensuring that every visual element resonated with the brand’s commitment to exclusivity and sophistication.
Defining the Visual Identity – We carefully selected a colour palette that combined elements of British heritage with modern elegance, perfectly aligning with REMIUM’s desire for a refined yet contemporary feel. The fonts we chose added a sense of timeless sophistication, striking the perfect balance between tradition and innovation.
Setting the Foundation for Growth – Beyond the aesthetics, our focus was on creating a brand guideline that would serve as a roadmap for all future marketing materials. We crafted a comprehensive document that not only defined the brand’s visual elements but also set the tone for its messaging and communication style. This would ensure that REMIUM’s identity remained consistent as they expanded their product offerings and client base.
The Result
The Remium brand guidelines are more than just a visual framework; they are the blueprint for the brand’s evolution. They provide a clear direction for all future marketing and digital assets, from the website to promotional materials, ensuring that REMIUM’s luxury positioning is reflected in every touchpoint with clients and partners.
Why It Matters
This project is a testament to Strong Social London’s ability to build a brand from the ground up with meticulous attention to detail. Our collaboration with REMIUM sets a strong foundation for a brand that is poised to lead the luxury finance sector, combining cutting-edge technology with bespoke service delivery.
Are you ready to create a brand that reflects your unique vision? Let us help you design an identity that stands out in the luxury market. Get in touch today to see how we can elevate your brand.