At Strong Social London, we were delighted to partner with REMIUM, a luxury financial and lifestyle management brand, from the early stages of its digital development, helping establish its brand identity, build its social media presence and create a cohesive digital marketing strategy.
With an ambitious vision to redefine the traditional banking experience through a combination of financial technology and bespoke lifestyle services, REMIUM needed a digital presence that reflected its premium positioning and communicated its offering to a discerning audience.
Our role was to bring this vision to life across Instagram and Facebook, developing the brand's social media strategy, creating content from scratch and implementing organic and paid activity to build awareness, engagement and audience growth.
Over the course of our partnership, we helped establish REMIUM as a recognisable luxury brand online, building its social media communities and creating a consistent presence across both platforms.
Building the Brand & Social Media Strategy
Starting with a new digital presence meant establishing a clear identity and consistent approach from the outset.
We worked on developing REMIUM's social media positioning, ensuring the content reflected its luxury financial and lifestyle offering while communicating the benefits of its services in an accessible and engaging way.
The strategy focused on several key content pillars:
Luxury Lifestyle: Showcasing exclusive experiences, travel, dining and lifestyle opportunities.
Financial Services: Communicating the benefits of personal and business accounts, multi-currency banking and international financial management.
Membership Benefits: Highlighting REMIUM's Essential and Elite membership tiers, including the premium steel card.
Technology & Innovation: Sharing developments such as Apple Pay and the brand's evolving digital banking capabilities.
Concierge & Lifestyle Management: Positioning REMIUM as more than a financial provider, highlighting its personalised, high-touch service.
Brand Authority: Communicating company milestones, partnerships, industry developments and key announcements.
This gave the brand a clear content direction, ensuring its social media presence balanced aspirational lifestyle content with informative messaging about its financial offering.
Creating Content That Reflected a Luxury Brand
A key part of the project was developing a visual identity across social media that felt premium, sophisticated and consistent.
We created a mixture of branded graphics, lifestyle imagery, educational carousels and promotional content, ensuring every post contributed to the wider brand story.
Our content included:
Luxury Lifestyle & Travel - Visually led content showcasing luxury destinations, hotels, dining experiences and exclusive lifestyle opportunities, reinforcing the aspirational side of the REMIUM brand.
Financial Education - Informative posts explaining the benefits of multi-currency accounts, international banking, personal and business financial services and the convenience of modern payment technology.
Membership Promotion - Content introducing the different membership tiers, highlighting the benefits of Elite membership and communicating the additional services available to members.
Product & Technology Launches - Dedicated campaigns supporting new developments, including the launch of Apple Pay, helping communicate new features and encourage existing cardholders to make use of them.
Brand News & Announcements - Content celebrating important business milestones, developments and achievements, helping establish REMIUM's credibility and build recognition.
By combining these different formats and themes, we created a social media presence that was both visually engaging and commercially focused.
Growing the Community Through Organic Social Media
Alongside establishing the brand's visual identity, we focused on building an engaged audience across Instagram and Facebook.
Our organic strategy centred on consistency, relevant content and creating a recognisable brand experience.
We developed and managed the content calendar, created captions and graphics, scheduled posts and monitored performance, continually refining the approach based on audience engagement and content performance.
Rather than relying exclusively on promotional messaging, we focused on creating content that audiences would find interesting, informative and aspirational.
This helped establish a more varied content mix, encouraging followers to engage with REMIUM as a luxury lifestyle and financial brand rather than simply a service provider.
Through consistent publishing and a clear creative direction, we built a stronger social media presence and established a foundation for continued audience growth.
Driving Awareness Through Strategic Meta Advertising
To complement the organic strategy, we introduced paid advertising across Meta to accelerate brand awareness, increase website traffic and support Instagram audience growth.
We launched two dedicated campaigns, each with a specific objective.
Website Traffic Campaign
The first campaign focused on driving relevant audiences from Facebook and Instagram to the REMIUM website, encouraging prospective clients to explore the brand and its financial and lifestyle offering.
Instagram Traffic Campaign
Alongside this, we launched an Instagram traffic campaign designed to increase visits to the brand's social profile, build awareness and grow its audience.
By separating the campaign objectives, we were able to approach website traffic and social media growth strategically, with tailored targeting and ongoing optimisation.
Strong Results From a Modest Advertising Budget
Within the first month of launching Meta paid advertising, the campaigns delivered impressive results, particularly considering the relatively modest advertising budget.
The campaigns achieved significant reach and impressions across Meta platforms, generated thousands of link clicks and drove substantial traffic to the REMIUM website.
The Instagram campaign also contributed to audience growth, helping introduce the brand to new users and strengthen its social media community.
These results demonstrated the impact of combining strategic audience targeting with clear campaign objectives and consistent creative.
The campaigns helped introduce REMIUM to a wider audience, generate meaningful website traffic and strengthen its social media presence, while complementing the organic content strategy already in place.
Supporting the Apple Pay Launch
Another important part of our work was supporting REMIUM's Apple Pay launch communications.
As the brand introduced the new payment functionality, we developed supporting marketing content to communicate the announcement and encourage cardholders to activate and use the feature.
This included social media content and wider digital communications designed to explain the benefits of Apple Pay, highlight the convenience of contactless payments and reinforce REMIUM's commitment to modern financial technology.
The launch provided another opportunity to demonstrate the brand's evolution and communicate its investment in improving the member experience.
A Joined-Up Digital Marketing Approach
Our work for REMIUM extended beyond social media management.
Alongside building the brand's social presence, we supported wider digital marketing activity, including:
Website copywriting and content development.
SEO-focused blog writing and content planning.
Email marketing strategy and newsletter development.
Brand messaging and positioning.
Meta advertising strategy and campaign management.
Apple Pay launch communications.
Monthly performance reporting and optimisation.
This integrated approach ensured that the brand communicated consistently across its digital channels, with social media, website content, email marketing and paid advertising all working towards the same wider objectives.
Building a Luxury Brand With Purpose
Building REMIUM's digital presence from the ground up was an exciting project, combining brand development, creative direction and performance marketing.
From establishing its social media identity and growing its audience to launching paid campaigns and supporting key product developments, we helped create a digital foundation that reflected the ambition and positioning of the business.
At Strong Social London, we specialise in helping brands turn their vision into a cohesive digital presence. Whether launching a new business, repositioning an established brand or looking to accelerate growth through social media and paid advertising, we combine creative thinking with data-driven strategy to deliver meaningful results.