Supporting Columbia Road Gallery at Hampstead AFfordable Art Fair, May 2026

In May 2026, Columbia Road Gallery exhibited at the Affordable Art Fair in Hampstead, presenting a carefully curated selection of contemporary artworks to collectors, interior designers and art enthusiasts. At Strong Social London, we were proud to support the gallery with a targeted digital marketing strategy designed to increase visibility, engagement and attendance ahead of and during the fair.

What We Did

Pre-Fair Social Media Promotion

We developed and managed a series of organic social media campaigns announcing Columbia Road Gallery’s participation in the Hampstead Affordable Art Fair. The content focused on:

• Showcasing featured artists and selected works that would be exhibited at the fair.

• Highlighting the gallery’s stand location and key event details.

• Building anticipation around discovering accessible contemporary art within the fair environment.

Audience Engagement & Newsletter Growth

To build momentum ahead of the event, we encouraged followers to subscribe to the gallery’s newsletter for:

• Exclusive previews of exhibited artworks.

This helped strengthen audience relationships while expanding the gallery’s engaged subscriber base.

The Results

• Strong social media engagement in the lead-up to the fair.

• Increased newsletter sign-ups from highly engaged collectors and art buyers.

• Enhanced visibility for both the gallery and its artists during the event.

• Columbia Road Gallery was awarded the Curational Excellence Award, recognising the strength, coherence and quality of its exhibition presentation.

By combining strategic pre-event social promotion with audience-building initiatives, we helped ensure Columbia Road Gallery’s participation in the Affordable Art Fair, Hampstead 2026 reached the right audience and generated meaningful engagement throughout the event.

Discover the Stand: