In October 2026, Columbia Road Gallery exhibited at the Affordable Art Fair in Battersea, showcasing a carefully curated selection of contemporary artworks to collectors, interior designers and art lovers.
At Strong Social London, we were delighted to support the gallery with a tailored social media strategy to maximise visibility, build anticipation and encourage visitors to discover the collection ahead of the event.
What We Did
We developed a series of social media communications to promote Columbia Road Gallery's participation, ensuring the exhibition remained front of mind in the weeks leading up to the fair and throughout the event itself.
Our work included:
Pre-event social media promotion across Instagram and Facebook.
Promotional graphics announcing the gallery's participation.
Artist spotlights showcasing represented artists and their work.
Artwork features highlighting selected pieces from the collection.
Event reminders and countdown content.
On-the-day social media coverage showcasing the gallery's stand and exhibition.
Pre-Fair Social Media Promotion
In the lead-up to the exhibition, we created a series of engaging posts announcing Columbia Road Gallery's attendance at the Affordable Art Fair, sharing key event information and encouraging followers to visit.
Alongside the initial announcement, we focused on introducing audiences to the artists and artworks that would be featured at the fair.
Through dedicated artist spotlights and carefully curated artwork posts, we helped build interest in the collection while giving individual artists valuable visibility ahead of the exhibition.
Our content also highlighted the gallery's stand and the opportunity for visitors to discover and collect contemporary art, ensuring followers had the information they needed to plan their visit.
On-the-Day Social Media Coverage
During the fair, we continued the campaign with on-the-day content, giving followers an insight into the exhibition as it unfolded.
We showcased Columbia Road Gallery's stand, highlighted selected artworks and captured the atmosphere of the event.
This helped extend the reach of the exhibition beyond those physically attending, keeping the gallery visible across social media and encouraging further interest in the collection.
The Results
Through a consistent combination of pre-event promotion, artist-led content and on-the-day coverage, we helped Columbia Road Gallery maintain a strong digital presence throughout the Affordable Art Fair.
The campaign provided valuable visibility for the gallery and its represented artists, while creating opportunities to connect with existing followers and introduce the collection to new audiences.
By combining event marketing with thoughtful artist storytelling, we ensured the campaign celebrated not only the gallery's participation but also the exceptional creative talent behind its collection.
At Strong Social London, we specialise in supporting galleries and creative businesses with strategic social media management, content creation and event promotion, helping bring their collections, artists and exhibitions to a wider audience.