Supporting Columbia Road Gallery at the Affordable Art Fair New York, March 2026
In March 2026, Columbia Road Gallery exhibited at the Affordable Art Fair New York, showcasing an exciting collection of contemporary artworks to an international audience of collectors, designers and art lovers. At Strong Social London, we partnered with the gallery to deliver a comprehensive digital campaign supporting the event before, during and after the fair.
What We Did
Pre-Fair Promotion
Ahead of the fair, we launched a targeted social media campaign designed to build anticipation and awareness around Columbia Road Gallery’s participation. This included:
Artist spotlight posts introducing featured artists and their work.
Promotional content highlighting the gallery’s stand location and fair details.
Countdown posts and teaser content designed to drive engagement and increase event visibility.
During the Fair
Throughout the event, we provided live social media coverage to capture the energy and atmosphere of the fair in real time. Our support included:
Posting live updates, stories and behind-the-scenes content from the gallery stand.
Sharing featured artworks and key moments throughout the event.
Encouraging audience engagement through interactive content and real-time updates.
Post-Fair Promotion
Following the event, we continued supporting the gallery with post-fair content designed to maintain momentum and extend audience engagement. This included:
Recap posts showcasing the success of the fair.
Artist-focused content featuring exhibited works.
Follow-up promotion encouraging audiences to continue exploring and purchasing artworks through the gallery.
Newsletter Sign-Ups & Audience Growth
Across all stages of the campaign, we encouraged followers to subscribe to the gallery’s newsletter for exclusive updates, artist news and future exhibition announcements. This helped grow the gallery’s subscriber base while strengthening connections with both UK and international audiences.
The Results
Consistent engagement across social media before, during and after the fair.
Increased international visibility for Columbia Road Gallery and its artists.
Growth in newsletter subscribers and audience interaction throughout the campaign.
Extended reach and longevity of the fair through post-event content and continued promotion.
Through a combination of strategic pre-event marketing, live event coverage and post-fair content promotion, we helped maximise Columbia Road Gallery’s visibility and audience engagement at the Affordable Art Fair New York 2026.
Discover the Stand:
