Supporting The Hummingbird Bakery’s Partnership with British Airways
We’re proud to have supported our long-standing client, The Hummingbird Bakery, on a landmark moment in their brand journey - partnering with British Airways. As of summer 2025, passengers on all British Airways short-haul flights departing from Heathrow and Gatwick can now enjoy exclusive Hummingbird Bakery treats onboard.
This is a huge milestone for the beloved bakery, marking its first step into airline retail and bringing its signature bakes to an entirely new audience. Naturally, we were thrilled to support the announcement and promotion of this exciting launch across digital platforms.
A Full-Funnel Campaign
To help drive awareness, we rolled out a strategic series of social media posts to tease and announce the partnership, ensuring it reached loyal fans and new audiences alike. Our creative focused on highlighting the exclusivity of the in-flight range, while showcasing the iconic Hummingbird branding in a way that felt fresh and elevated for the travel audience.
In addition, we created a dedicated email marketing campaign for subscribers, celebrating the launch and encouraging fans to spot (and taste!) the products onboard. These communications continued in the following months with reminder content to keep the partnership top of mind and extend its impact beyond the initial announcement.
On-Site and On-Location Content
As part of the campaign rollout, we provided creative direction for the official photoshoot to ensure all assets - whether used on social, web or email - reflected the joyful, premium feel of both brands. We also captured original content at Gatwick Airport, giving followers a real-life glimpse of the products in their new sky-high setting.
To boost SEO and support the brand’s website content strategy, we also wrote a dedicated blog post for The Hummingbird Bakery’s own site telling the full story of the partnership and creating another touchpoint for engaged readers.
A Sweet Takeoff
This partnership marks an exciting new chapter for The Hummingbird Bakery, and we’re proud to have helped bring the announcement to life across digital touch points. From social and email to photography and content strategy, we were on hand every step of the way to ensure the campaign reflected the scale and sweetness of this achievement.
Looking to announce a major brand moment or partnership? Whether you're launching into new markets or telling your next big story, we’d love to help make it happen. Get in touch with the us to find out how we can support your next campaign.