A Strong Start: Full Circle Retreats’ First Month on Socials
Launching a brand on social media is always a journey that starts with building strong foundations—raising awareness, establishing a consistent brand voice, and sharing high-quality content that resonates with the right audience. While it can often take time to see real traction, the first month of working with Full Circle Retreats has already delivered exciting results.
Content Strategy in Action
For the first month, we focused on introducing the brand and setting the tone through a carefully curated mix of content pillars, including:
Property Highlights – showcasing stunning retreat locations
Trip to Euphoria Retreat – offering an inside look at the experience
Corporate Retreats – positioning Full Circle as a leader in workplace wellness
Hosted Retreats – highlighting collaboration opportunities with practitioners
Promotion of New Retreat Offerings – keeping audiences engaged with fresh updates
Partnership Announcement – celebrating the brand’s growing network
Alongside these pillars, we worked on strengthening the brand’s foundation on social platforms by:
Switching in a refined new logo as the profile image for a polished, professional look
Updating the bio to be more streamlined, highlighting the brand’s core values and offerings clearly
Designing and implementing a custom LinkTree so followers can easily access upcoming retreats, practitioner information and contact details all in one place
To bring content to life, we also launched bespoke branded graphics for educational posts and retreat promotion, ensuring a consistent premium aesthetic across the feed. In addition, we introduced Instagram Reels showcasing Suzie’s trips, helping followers visualise themselves in the serene, transformative retreat environments.
Social Results: First Month Highlights
Following: +109.09%
Views: +1,680.8%
Accounts Reached: +2,168.2%
Engagement Rate: 3.6%
Followers vs Non-Followers: 73.9% were followers, showing the content resonated strongly with the core audience
Following: +7.9%
Impressions: +298.5%
Average Daily Reach: +390.7%
Engagement Rate: +979.2%
Views: +419.2%
Engagements: a standout 4,200% increase
Following: +200%
Engagement Rate: 14.9%
Impressions: +929.4%
Engagements: +333.3%
Average Daily Reach: +637.5%
Building Momentum
For a brand that launched its socials from scratch just weeks ago, these results are a clear indication of momentum. With refreshed branding, a streamlined profile setup, bespoke graphics and immersive video content, the first month has successfully established Full Circle Retreats as a credible, inspiring voice in the wellness space.
We’re thrilled with the progress so far and excited to keep building visibility, growing the community and positioning Full Circle Retreats as a leader in transformational, luxury wellness experiences.
Before and After of the Instagram Grid:
