Crafting Success: Dovetail Workers in Wood’s First Two Weeks on Socials
It’s always exciting to work with a brand that has such a clear vision and dedication to quality and in just two weeks, we’ve already seen promising progress with Dovetail Workers in Wood. Known for their exceptional craftsmanship and handmade kitchens and other living spaces, our focus has been on creating content that communicates not only the beauty of their work, but also the passion and precision behind it.
Content Strategy in Action
For the first two weeks, we introduced a set of content pillars to give structure and consistency to their messaging:
More Than Just Kitchens – telling the story of Dovetail’s wide-ranging expertise
Kitchens – showcasing standout design and craftsmanship
Handmade in Hampshire – highlighting their heritage and local roots
Quality and Function – reinforcing their reputation for durability and design integrity
Project Highlights – sharing client work in detail
Details – celebrating the artistry in every finish
This foundation ensured that followers could immediately understand the brand’s values while engaging with inspiring visuals and storytelling.
Social Results: First Two Weeks Highlights
Following: +3.9%
Views: +872.3%
Accounts Reached: +2,575%
Engagement Rate: 2.6%
Followers vs Non-Followers: 95.1% followers, showing strong engagement from the core audience
Following: +1.6%
Impressions: +1,030.6%
Average Daily Reach: +5,300%
Engagement Rate: 17.2%
Views: +1,212%
Looking Ahead
With a clear content framework in place and encouraging early results, this is just the beginning. We’re excited to be building a bigger strategy for the next few months focusing on expanding reach, showcasing more of Dovetail’s exceptional projects and positioning them as leaders in bespoke, handmade kitchens and interiors.
Before and After of the Instagram Grid:
