Press: The Hummingbird Bakery Halloween Collection Featured in JustLuxe Online
When it comes to seasonal celebrations, few things capture the imagination like indulgent, beautifully crafted sweet treats. For Halloween 2025, our client The Hummingbird Bakery wanted to position its limited-edition collection as the ultimate festive indulgence for Londoners. Our goal? To secure high-profile media coverage that would showcase the collection to an audience seeking creative, luxury-inspired seasonal treats.
We turned to JustLuxe Online, a longstanding contact of ours, and a leading destination for high-end lifestyle content with a monthly unique readership of 72.5k, as the perfect platform to reach discerning readers who appreciate creativity, quality and style. To ensure the feature resonated, we crafted a press release that highlighted the artistry, drama and playful sophistication of the Halloween Collection, carefully aligning with JustLuxe’s editorial tone.
We produced a series of high-quality images capturing the collection’s unique designs, from the theatrical Bleeding Beauty Heart Cake to the whimsical Blinkening Cake, showcasing both the craftsmanship and the seasonal storytelling of The Hummingbird Bakery’s creations.
Once the assets were ready, we pitched directly to JustLuxe’s editorial team. The outcome? A prominent feature titled “Tricks, Treats and Ghoulish Goodies: The Hummingbird Bakery’s 2025 Halloween Collection”, perfectly positioning the bakery alongside luxury lifestyle trends and elevating its status as a go-to for premium seasonal treats.
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