Supporting Columbia Road Gallery at the Affordable Art Fair, Battersea 2025

In October 2025, Columbia Road Gallery exhibited at the Affordable Art Fair in Battersea, showcasing a stunning selection of contemporary artworks to collectors, interior designers and art lovers. At Strong Social London, we were delighted to support the gallery with a tailored digital strategy to maximise visibility and engagement leading up to the event.

What We Did

Pre-Fair Social Media Promotion
We created a series of organic social media posts announcing Columbia Road Gallery’s participation in the Affordable Art Fair. The content highlighted:

• The artists whose works would be on display, giving followers a sneak peek at what to expect.

• The gallery’s stand location at the fair.

• The opportunity to explore accessible contemporary art, perfectly aligned with the Affordable Art Fair’s ethos.

Newsletter Sign-Ups & Updates
We encouraged followers to sign up to the gallery’s newsletter to receive exclusive updates, behind-the-scenes insights, and early access to featured artworks. This approach helped grow the gallery’s subscriber base while building excitement for the event.

The Results

• Strong engagement from social media followers in the lead-up to the fair.

• Increased newsletter sign-ups, allowing the gallery to share exclusive updates with a highly interested audience.

• Enhanced visibility for both the gallery and the featured artists ahead of the event.

By combining strategic pre-event social promotion with newsletter sign-up initiatives, we ensured that Columbia Road Gallery’s participation in the Affordable Art Fair, Battersea 2025 reached the right audience and maximised anticipation and engagement before they even arrived on site.