The Hummingbird Bakery: A Halloween Campaign
For The Hummingbird Bakery’s 2025 Halloween Collection, we developed a multi-channel campaign to maximise visibility and engagement for their seasonal offerings, combining influencer partnerships, digital campaigns, email marketing, blog content and organic social media.
What We Did:
Influencer Campaign: Collaborated with a mix of family and lifestyle influencers across Instagram and TikTok to showcase the Halloween Collection to a London-based audience. The campaign generated a reach of 755.1k, driving excitement and awareness around both the core collection and Halloween activities.
Email Newsletters: Sent 4 targeted Halloween campaigns to The Hummingbird Bakery’s subscriber base, featuring striking visuals and direct product links. These campaigns drove a 37% share of newsletter sales for September and October, outperforming the previous year.
Blog Content: Produced a Halloween-themed blog for the website, highlighting the collection as a must-have for parties, gifting, and home celebrations. The blog quickly became one of the top-performing pages for the month.
Social Media Posts: Curated content for Instagram, Facebook, and Twitter, highlighting the playful, spooky designs of the collection and encouraging both in-store and online engagement.
The Results:
755.1k reach from influencer activity (London-based).
37% of newsletter sales in September and October attributed to Halloween campaigns.
Blog content became a top-performing page for the month.
Social posts supported both engagement and sales, reinforcing the Halloween campaign across all channels.
This strategic, multi-channel approach ensured The Hummingbird Bakery’s Halloween Collection 2025 was seen, shared and enjoyed by a wide London audience, driving both awareness and revenue.
Influencer Content:
