The Hummingbird Bakery: A Thanksgiving Campaign

For The Hummingbird Bakery’s 2025 Thanksgiving Collection, we delivered a strategic, multi-channel campaign designed to maximise visibility, drive conversions and position the collection as the go-to choice for seasonal celebrations. Our approach combined influencer marketing, email strategy, search performance, SEO content and organic social ensuring the Thanksgiving range reached audiences across every touchpoint.

What We Did

Influencer Campaign:
We partnered with a curated selection of London-based lifestyle and family influencers to spotlight the Thanksgiving Collection across Instagram. The campaign delivered a 224.5k reach, showcasing pies, cupcakes and cakes to a highly engaged, local audience preparing for the holiday season.

Email Newsletters:
We created and delivered 4 dedicated Thanksgiving newsletters, featuring warming visuals, irresistible product messaging and direct call-to-actions. These campaigns played a key role in driving both online traffic and seasonal revenue.

Blog Content:
To support SEO and on-site discovery, we produced a Thanksgiving-focused blog, positioning the collection as a must-have for gatherings, gifts and festive hosting. It quickly became one of the site’s most valuable pieces of seasonal content.

Organic Social Media:
We curated Instagram, Facebook, Twitter and LinkedIn content using refreshed photography, spotlighting the cosy, autumnal aesthetic of the Thanksgiving bakes while encouraging both in-store visits and online sales.

Google Paid Ads:
To capture high-intent seasonal searches, we ran targeted Search and Performance Max campaigns.

• 18.62X ROAS on Search

• 40.14X ROAS on Performance Max

  These campaigns significantly boosted conversions during the Thanksgiving period.

The Results

• 224.5k reach from London-based influencer activity

• Strong performance from 4 campaign newsletters, contributing meaningfully to seasonal revenue

• Thanksgiving blog became a top SEO performer for the month

• Social content amplified awareness and engagement across all platforms

• Exceptional paid performance: 18.62X ROAS (Search) and 40.14X ROAS (PMax)

This multi-layered strategy ensured The Hummingbird Bakery’s 2025 Thanksgiving Collection was seen, shared and celebrated across London, driving both visibility and high-value results during one of the key seasonal moments of the year.

Influencer Content: