The Hummingbird Bakery: Little Red Velvet Launch Campaign
For the first time ever, The Hummingbird Bakery introduced the Little Red Velvet Cake — a charming two-layer twist on their iconic three-layer classic, priced at just £30 to make indulgence more accessible. To bring this launch to life, we delivered a fully integrated digital campaign that highlighted the cake’s playful charm and irresistible taste while driving engagement and sales.
What We Did
Mobile & Video Content Production
We captured the magic of the bakery in action, shooting mobile-friendly content directly on-site. This content was transformed into dynamic Instagram Reel, showcasing the creation process and final product in a way that felt authentic, fun, and perfectly aligned with the Hummingbird brand. The reel alone achieved 10k views, sparking excitement across their social channels.
Influencer Campaign
We collaborated with a curated selection of lifestyle and foodie influencers to highlight the Little Red Velvet Cake. By gifting the cake and sharing authentic experiences, we achieved a total influencer reach of 300.3k, bringing the launch to life in real homes and feeds across London.
Newsletter Campaigns
We delivered targeted email campaigns to The Hummingbird Bakery’s subscribers, featuring vibrant visuals, clear calls-to-action, and engaging product storytelling. These campaigns drove strong newsletter revenue while boosting open rates, helping the brand connect directly with its loyal audience during the launch.
Social Media Engagement
Across Instagram, Facebook, Twitter and LinkedIn, the campaign generated a great response from followers, with likes, comments and shares showing the excitement for this new, more accessible offering.
The Results
300.3k reach through influencer campaigns
Strong newsletter revenue and increased open rates
10k Instagram Reels views
Positive social media engagement and buzz around the launch
By combining creative content, influencer amplification, and targeted email marketing, the Little Red Velvet Campaign not only introduced a fresh and accessible product but also strengthened The Hummingbird Bakery’s connection with both existing and new audiences. A truly sweet success all around!
Influencer Content:
