The Hummingbird Bakery: A Christmas Campaign
For The Hummingbird Bakery’s Christmas 2025 Collection, we delivered a festive, results-driven multi-channel campaign designed to maximise visibility, drive revenue and position the brand as a go-to destination for Christmas gifting and celebrations. Our approach combined influencer marketing, email strategy, paid media, organic social and creative production — ensuring the collection reached audiences at every stage of the customer journey during the most competitive retail period of the year.
What We Did
Creative Direction & Campaign Imagery
We led and creative directed the Christmas campaign imagery, producing a cohesive visual suite used across the website, newsletters, social media, paid ads, in-store POS and press assets. The photography captured the warmth, nostalgia and indulgence of the festive season, ensuring a consistent and premium look across every customer touchpoint.
Influencer Campaigns
We partnered with a curated mix of lifestyle and family influencers across Instagram to showcase The Hummingbird Bakery’s Christmas Collection. Through organic gifting and authentic festive storytelling, the campaign generated a total reach of 718.3k, bringing the brand’s Christmas bakes into homes, feeds and celebrations across the UK.
Email Newsletters
We delivered a series of Christmas-focused newsletter campaigns featuring seasonal imagery, gifting-led messaging and clear calls to action. By continually refining content and optimising performance, these campaigns drove a year-on-year increase in newsletter revenue compared to Christmas 2024.
Organic Social Media Campaigns
We curated and managed festive content across Instagram, Facebook and Twitter, spotlighting hero products, limited-edition bakes and gifting moments. This consistent social presence supported discovery, engagement and conversion throughout December.
Google Paid Ads
To capture high-intent festive searches, we ran targeted Google Search and Performance Max campaigns, optimised around Christmas gifting, cakes, cupcakes and hampers. These campaigns played a key role in driving online conversions during peak trading.
Brand Partnership: Maison Mirabeau
We partnered once again with our friends at Maison Mirabeau to create exclusive Christmas hampers featuring their rosé — adding a luxury, celebratory element to the collection and elevating The Hummingbird Bakery’s gifting proposition for the festive season.
The Results
718.3k influencer reach across Christmas campaign activity
Increased newsletter revenue year-on-year for December
14.96X ROAS achieved across Google Paid Ads
Cohesive campaign visuals across digital, in-store and press channels
Strong visibility and performance during the most competitive retail period of the year
This integrated, multi-channel strategy ensured The Hummingbird Bakery’s Christmas 2025 Collection stood out across every platform — delivering impactful creative, meaningful partnerships and high-performing results throughout the festive season.
Campaign Imagery:
Influencer Content:
