Supporting Columbia Road Gallery at the London Art Fair 2026
This January, Columbia Road Gallery took part in the prestigious London Art Fair, showcasing a selection of stunning contemporary artworks and representing their talented roster of artists. We were thrilled to support them with an organic social media strategy to maximise visibility and engagement before and during the event.
What We Did
Pre-Fair Announcements
We created a series of organic social media posts to announce Columbia Road Gallery’s participation in the London Art Fair, highlighting:
The artists whose works would be featured, including key emerging and established names.
Their stand location, making it easy for attendees to find them.
The overall excitement of the gallery attending this major art event.
These posts helped generate anticipation among collectors, interior designers and art enthusiasts, positioning Columbia Road Gallery as a must-visit stand at the fair.
Real-Time Content & Stories
During the fair, we shared live stories and updates from the event, showcasing the gallery’s stand, featured artworks and the atmosphere in real time. This approach allowed both attendees and followers unable to attend to experience the excitement as it happened.
The Results
Increased pre-fair engagement, building anticipation for visitors.
Strong real-time interaction on Instagram Stories during the fair.
Enhanced visibility for artists and the gallery, reaching both existing clients and new audiences in the contemporary art market.
By combining strategic pre-event promotion with real-time social coverage, we ensured that Columbia Road Gallery’s participation in the London Art Fair 2026 was seen, celebrated and remembered. It was a pleasure to support them in showcasing the best of their collection to the vibrant art community.
Discover the Stand:
