Press: The Hummingbird Bakery Valentine’s Collection Featured in JustLuxe Online
When it comes to Valentine’s gifting, few things make a statement quite like beautifully crafted sweet treats. For Valentine’s Day 2026, The Hummingbird Bakery set out to showcase its limited-edition collection as the ultimate romantic indulgence — and our goal at Strong Social London was to secure premium media coverage that would place the collection firmly in front of a luxury, gift-focused audience.
With a long-standing relationship in place, JustLuxe Magazine was a natural fit. As a trusted contact of ours and a leading destination for high-end lifestyle content, JustLuxe provided the perfect platform to spotlight the artistry, nostalgia and romance behind The Hummingbird Bakery’s Valentine’s Collection.
To support the pitch, we developed a tailored press release aligned to JustLuxe’s editorial tone, highlighting the craftsmanship and emotional appeal of the range. Alongside this, we produced a suite of high-quality press imagery designed to meet the expectations of luxury media — capturing the collection’s heart-shaped cakes, vintage piping and romantic details in a way that felt both indulgent and editorially refined.
The result was a standalone feature on the JustLuxe website within their Premium City News section:
“The Hummingbird Bakery Unveils Romantic Valentine’s 2026 Collection”, published on 20th January 2026.
The article explored the full breadth of the collection — from the iconic Red Velvet Heart Cake and Chocolate Salted Caramel Heart Cake to vintage-inspired pastel designs, cupcake selections, the indulgent Red Velvet Cheesecake and the elegant Rose Collection centrepieces. Positioned as a celebration of love in all its forms, the feature reinforced The Hummingbird Bakery’s reputation for combining nostalgic American baking with elevated, gift-worthy design.
With a monthly readership of over 72.5k and a highly affluent, luxury-focused audience, the placement delivered meaningful exposure at a crucial moment in the Valentine’s gifting calendar.
For The Hummingbird Bakery, this meant increased visibility within a premium media environment, positioning the brand alongside other luxury names and reinforcing its status as a go-to destination for romantic gifting. For us at Strong Social London, it was another successful example of leveraging long-standing media relationships to secure impactful, high-quality coverage for our clients.
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