Genmar IT: Building Trust Through LinkedIn Content and Thought Leadership
At Strong Social London, we believe that B2B marketing is about far more than simply posting content - it's about building trust, demonstrating expertise and ensuring businesses are visible when potential clients are ready to make a decision.
We're delighted to be supporting Genmar IT with the management of both their company LinkedIn page and the personal LinkedIn profile of Managing Director, James Moore, helping to position the business as a trusted IT partner for SMEs across Hertfordshire, Essex, Cambridge and London.
Building a Stronger LinkedIn Presence
During our first month working with Genmar IT, we developed a strategic content plan focused on educating, informing and building credibility within the IT sector.
Our content covered a variety of topics including managed IT insights, client testimonials, cybersecurity, industry developments, Microsoft updates, ISO 27001 re-certification and practical advice designed to help business owners better understand their technology requirements.
Rather than creating promotional content alone, our strategy focused on delivering value first—helping establish Genmar IT as knowledgeable experts while encouraging meaningful engagement from their target audience.
The Importance of Personal Branding
Alongside managing Genmar IT's company page, we're also supporting Managing Director James Moore with his personal LinkedIn presence.
In today's B2B landscape, people buy from people. While company pages play an important role in communicating services and expertise, founder-led content provides an additional layer of authenticity that helps build trust with prospective clients.
By sharing James' industry insights, perspectives on emerging technologies and expertise within the managed IT sector, we're helping strengthen both his personal brand and Genmar IT's wider reputation. This approach allows potential clients to connect with the people behind the business, creating stronger relationships long before an initial enquiry is made.
Strong Results in the First Month
The first month of activity has already delivered encouraging results across Genmar IT's LinkedIn presence.
Compared to the previous reporting period, the company page achieved:
259.1% increase in engagements
222.2% increase in engagement rate
210.8% increase in post clicks
54.9% increase in average daily reach
11.5% increase in impressions
These results demonstrate that a consistent, value-led content strategy can quickly improve visibility and encourage audiences to engage with a brand online. The company page also generated 158 engagements, 115 post clicks, and maintained a strong 18.1% engagement rate, highlighting the quality of interactions generated through the content strategy.
Looking Ahead
Our work with Genmar IT is only just getting started.
Over the coming months, we'll continue expanding their thought leadership strategy through educational insight series, customer success stories, newsletters, AI and Microsoft updates, comparisons and content celebrating the company's upcoming 30-year milestone. Alongside this, we'll continue growing James' personal LinkedIn presence as an extension of the Genmar IT brand, helping strengthen trust and visibility across both channels.
At Strong Social London, we're passionate about helping businesses build authority through strategic content, founder-led marketing and thoughtful storytelling. We're excited to continue working with Genmar IT and look forward to supporting their growth over the months ahead.