The Hummingbird Bakery’s Easter Collection: A Celebration of Springtime
What we did:
This Easter, we supported The Hummingbird Bakery with a full digital campaign to launch and promote their seasonal collection of cakes, cupcakes, and gift boxes — inspired by all things pastel, playful, and perfect for spring.
We led the creative direction for the Easter photoshoot, capturing a suite of vibrant, seasonal imagery used across all digital channels and in-store displays. These visuals formed the backbone of the campaign, helping to bring the collection to life both online and offline.
Our digital support included email newsletters with direct product links, organic social media content across Instagram, Twitter, and Facebook, and a coordinated influencer gifting campaign to drive reach and UGC. We also managed paid advertising across Meta and Google — including the brand’s first-ever Performance Max campaign for a seasonal collection, alongside targeted Easter Search ads and Meta placements.
The results:
– 1.11 million influencer reach across Instagram and TikTok
– 3.10X ROAS for Google Easter Search campaigns
– 2.36X ROAS for Google Performance Max
– 432,566 views on Instagram across Easter content
– Increased newsletter revenue directly linked to the campaign
From concept to content creation and digital delivery, this was a joyful campaign to lead — and one that resonated with customers throughout the Easter season.
The Campaign Content:
The Influencer Content:
